The way of Quality and Credit
Based on "BBD" as its core, Element aims to use the ultimate design to provide users with the excellent product application and service experiences. Element Design is not limited to the products itself, it is an overall designs consideration that optimizes product development and application by referring to user behavior, insight into user demand, product usage's chin, etc.; As the core of the brand, design mind runs through the company's business operation is always the priority for strategy and decision-making.
Internally, "BBD" is the cultural gene of the brand and the direction of company operation, It's the guideline of enterprise R&D and production, and the belief of every people in Element.
Externally, the "BBD" are the new ocean of the ceramic tile business, new model of terminal service providers, and most customer's new home decoration experience now and ever.
Design mind is Element's program of action to go through the industry and enter the thinking of customers. It is the principle to shorten the gap between brand and user, and to eliminate the strangeness. It is the core of practicing BBD.
Since established in 2017, Element had been always thinking, learning, improving, focusing on research and development of product design, and exploring any possibilities for porcelain tiles in the new era. Launching from a "BBD", Element had understood deep inside products, spaces and human live with connection between "reality" and "spirit".
We believe that "design" is not only on products themselves, but also about the existence of scene and user's consciousness. "Products" is not the final target while purchasing, but a relaxing and pleasant experience should be the first. A good product should have an universal element, an existence that balances people and life, and no need to be super outstanding but need to be exclusive and unique, no need to be much but needs to be humanization that reach the need of design and functions what people required, and offer their best experiences.
This is an era that focus on human right and self-oriented. We integrate "quality", "value", "design" and "best user experiences" into every products with created continuous items and ultimate services. We desire to use the best products to create the best value, to improve customer's living space, to inspire their thinking, and to make them have the unique life.
This is Element Ceramics.
Unique Esthetics
Element's unique esthetics is created by " Esthetics of Technology", " Esthetics of Nature", " Esthetics of Art", " Esthetics of Space", " Esthetics of Balance", and " Esthetics of Culture".
"Quality-Price ratio": the products' R&D are based on European standards
"Quality-Price Ratio" is not only focus on quality and functions, but also on to matching with people's requirement. It means better quality at the same price and better price for the same quality. Customers can buy the outstanding experiences at a reasonable price. We believe that this is a high-quality and cost-effective product that truly integrates functions, designs, quality and price together; achieving a brand with quality and move the brand with technology.
"Credit - Price Ratio" is the return of Commercial Credit and the heart of the Faith and the Dao.
Focusing on the reputation and credit of the brand, We make sincerity in product quality, in pricing, in user experience, in space design, and service guarantee, etc., We always consider customers, establish brand integrity, and make users believe in the brand and be loyal to the brand forever.
Unique Selected Purpose
Unique selection is a service philosophy that integrates personal values and cultural commonality while maintaining exclusiveness. We announce uniqueness, and this uniqueness runs through selection of product design, process technology, supply chain, imported products and service supplier. Thus these are forged Element's "Unique Selected" brand purpose.
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